CONTENT ANALYSIS A look at the current process or product to take stock of what is and isn't working.
USER ANALYSIS Who is the target audience? What does the audience want and what does the business want from its audience?
DEVELOP CONTENT Time to put the analysis into action
FINAL PRODUCT As I work in a variety of mediums, the final product could be a printed news section, a social media strategy or a website prototype.
REVIEW No matter the topic, a retrospective on what worked, what didn't and how to move forward on the project or on future projects helps guide my design philosophy.
Click the projects below to see my design process in action.